Case Study
Pure Mana Hawaii, Island Skincare
Pure Mana began as a clean Hawaiian skincare line
Through strategic editorial storytelling, seasonal campaigns, and live shopping integrations, it’s becoming a global beauty brand rooted in mana and mission.
“This platform gave us not just visibility — but voice. Through the brilliant creative direction, production, and design from K-Morgan, Travel Magazine Hawaii helped us tell our story in a way that has truly separated us from the competition and accelerated our sales across DTC, wholesale, retail and spa.”
Highlights
Campaign Performance Summary: June 20 - July 30, 2025
Since our campaign launch, we have seen tremendous growth across all key areas of the business. The collaboration has significantly expanded our audience, driven direct sales, and massively grown our subscriber base for future marketing.
Audience & Website Traffic Growth
Our ability to attract new customers has skyrocketed.
Total Website Sessions: We experienced a massive 500% increase in website visitors.
Social Media Referrals: The campaign's social media amplification was a clear success, with traffic from Instagram increasing by 286% and Facebook by 321%.
Homepage Traffic: Interest in our brand itself surged, with sessions on our homepage exploding by over 717%.
Local Engagement: The campaign strongly resonated with the local market, showing a 381% increase in sessions from the Kailua-Kona area.
Sales & Revenue Performance
The new wave of traffic converted effectively into revenue, fundamentally boosting our sales performance.
Total Sales: Our total sales have grown by over 57% in just over a month.
Order Volume: Most impressively, the total number of orders placed has increased by 154%, showing a significant rise in customer purchasing.
Top Product Performance: The feature successfully highlighted our key products, with sales for Radiant Glow increasing by 127% and Soul Serum by 92%.
Marketing Effectiveness & Audience Building
The campaign's impact extends beyond immediate sales, providing a powerful foundation for future growth
Explosive List Growth: We massively expanded our owned marketing channels, attracting 10,000 new email subscribers and 4,300 new SMS subscribers.
Brand Recall: A significant portion of sales growth came from direct and branded search, which saw a 152% increase in sales. This proves the campaign is building lasting brand awareness.
Email Monetization: Our email performance is rated as "Excellent" for revenue per recipient, proving we are already successfully converting this new, larger audience into paying customers.
Looking Ahead: Mid-Campaign Perspective
What makes these results even more remarkable is that we are only at the halfway point. With the campaign scheduled to run until September 20, this explosive growth sets an incredibly strong precedent for what we can achieve in the second half. The foundation we have built in just six weeks positions us for an exceptionally strong finish.